As you know (or may not know!) I work at Booking.com. I love my job because it means I get to eat, sleep, and breathe travel, which just so happens to be my all-time favorite thing to do. Specifically, I manage communications for the US, which involves strategically and creatively overseeing all of the ads we put into the market. Sometimes I travel to LA or other exotic locations for big, cinematic television shoots, and in other instances I sit at my desk in Amsterdam, sip coffee, and sense check content articles or Facebook posts before they go live. Part of my job also entails of identifying who our key consumers are and what they will react to. If I haven’t lost you yet, this means my job also requires attending and analyzing focus groups. Basically, I’m the creepy person who sits on the other side of the tinted glass window, making comments and taking notes. Focus group participants can’t see or hear me, but I listen in and try to get a read on what they think about Booking.com, our ads, or travel in general. It might sound snoozy, but I find this part of the job ultra-intriguing! Sometimes we put our heart and soul into a piece of creative work, and it gets shredded to bits by consumers in a focus group – yes, this really happens! There are also usually mini-kitchenettes attached to each observation room, so in addition to gaining valuable insights about our brand, I also have access to unlimited snacks and takeout options. What more could a gal ask for?! Where am I going with this? A few months ago, some focus groups we were conducting landed me in Chicago. It’s worth noting here that I also went to Atlanta and NYC on the same trip, but holy-hell Chicago blew me out of the water, and is the only city that gets a full, dedicated blog post ;) Maybe it was seasonal and due to the perfect, balmy weather, but damn, Chicago was pretty!
While traveling alone can be a bummer for some, I absolutely adore it. I have the drive to wake up early and explore, or head out after office-hours solo to discover something new. I think moving to Europe and living alone for a few years had a big impact on how I function – I am much more independent than I was five years ago. I really value Ali-time, and the ability to choose what I do next, or where I want to go without anyone else weighing in. I spend a lot of my holiday days traveling with family, friends, and Kai, but sometimes it’s nice to wander around a new city alone with a book, taking in the sights and stopping to read on whatever grassy green knoll takes my fancy! Continue reading
While some people catch the South America travel bug, for me, it’s always been about Europe. I love history, architecture, and romance. Living in Amsterdam has given me the opportunity to travel to some of the most beautiful places on the content, and I’ve been very content spending free time exploring my own back yard while I have the opportunity. That said, I am not opposed to heading south of the border, especially if it’s cold, dreary December weather at home!These photos are a bit outdated, but as visiting Santiago was such a fun adventure, I wanted to chronicle a few photos from the trip on the blog :) I actually didn’t know I was going to Chile until about 4-days before the trip. We were producing two different TV campaigns at the same time, and one was scheduled to shoot in LA and the other was booked for Chile. My boss had earmarked going to Chile, and so I was expecting to oversee the shoot in California. However, due to a few last-minute changes, it was decided that my boss would travel to the LA shoot. So, 4-days before we kicked off production, I found out I was headed to South America, and had to scramble to get vaccines and visas and all of that fun stuff for my work trip to Chile! Continue reading
There are many wonderful things I could tell you about my trip to London for the Royal Ascot. I could tell you about my awesome friends Erin and Alex, who rounded up a big crew to experience one of their favorite pastimes. I could tell you about the Queen, the horses, or the amazing dinner we had at the hotel in Kensington the night before the races. And instead, the story I am going to tell you is an honest and sloppy one. Because apparently bubbles and horse racing go hand in hand, almost as tightly as gambling and big, fancy British hats. I’d never been to the races before, and so I didn’t quite know what to expect. My friend Erin, who frequents the races and makes intricate and stunning derby hats, prepped me accordingly. The Royal Ascot is the crème de la crème of horse racing. There is a strict dress code, a rich history behind the event, and even the queen herself is present! I expect a major fashion event, opulence, and spirited gambling. What I did not expect was the sheer amount of champagne consumed before, during, and after the event – to put it politely, it was a royal shit show. Continue reading
Italy is hands down my favorite country in Europe. The landscape is so vast with hundreds of miles of rocky coastline, rolling hills and vineyards, tall mountains that broach the sea, and turquoise blue waters that lap the shores of pebbled islands. You have glorious Rome, with it’s dirty streets and brilliant pizza, Florence with endless artistic gems, Milan with elegant cathedrals and a knack for fashion. Everywhere you look there are glistening fountains, gelaterias, and elegantly-tall domed basilicas. If you escape to the countryside, you will find some of the oldest wine-producing regions in the world. And let’s not overlook the abundant olive and lemon trees – all hail the home of pesto! There’s Lake Como with it’s mermaid-worthy blue hues. There’s ancient villages such as Cinque Terra and Positano, carved into the cliffsides along the sea. And there are wonders of ancient architecture and engineering such as the ruins of Pompei and the Colosseum. There always seems to be a surplus of sunshine in Italy, which is perhaps why this country produces some of the sweetest tomatoes in the world. I did not truly believe tomatoes were a fruit until I tried them warm and sun-kissed off of the vine in Italy. And I guess that leads me to the food. If you don’t like pizza, pasta, warm oven-baked bread, or gelato, we can’t be friends. But you’ll still manage to find something to eat in Italy – the freshest mozzarella, seafood caught that day, tiramisu, panna cotta, and a schmorgesborg of soft cured meats, such as prosciutto (ideally wrapped around cool melon) are just a few of the country’s specialties. If your mouth is not watering and your heart is not lusting after an idyllic Italian vacation, I have failed you as a writer! For me, Italy is on par with England, France, Belgium, or Spain. It’s a country I’ve been to before but will never tire of, and try to visit at least once a year. This year, I totally lucked out. Amie and I went to Cinque Terre right around my 29th birthday, Kai and I went to Trieste in the summer, and then I spent my 30th birthday (finally getting to the point of this post!) in Italy as well. When I hit three decades, I wanted to be in my favorite country with my favorite people. And so I selected the best of the bunch from Amsterdam and the US, booked a giant villa, mapped out an itinerary, and flew into Bologna to celebrate thirty years Italian style with all of my favorites. Continue reading
Slovenia is wild and beautiful, with tall mountains and dark caves, warming dishes and endless vineyards, ancient cobble stone cities and a welcoming buzz that sweeps up visitors wholeheartedly. While there is so much to see and do in Slovenia, Kai and I spent a few days touring around Lake Bled and the mountains, and another day exploring Trieste, an Italian seaside town almost entirely bordered by Slovenia. While visiting Lake Beld was top of my must-do list, we’d heard that spending a few days in Ljubljana was practically obligatory when visiting Slovenia, and wow, and I glad that we did!
Ljubljana is the capital of Slovenia, known for its sprawling green spaces, the peaceful and winding Ljubljanica River, and as home to a jewel box of colorful architecture. Continue reading
While planning our trip to Slovenia, Kai and I realized that flights from Amsterdam into Ljubljana were quite pricy. Like, €260 each pricy, which was a bit more than we were hoping to spend on a long weekend trip in Europe. As our ultimate destination was Lake Bled, we knew we would have to rent a car anyways, as there are no airports in the close vicinity of the lake. So when we found €80 return trip tickets to Venice, which is only a 2.5 hr drive from Ljubljana, we quickly got excited about saving some money and also spending some time in Italy! Kai and I had both been to Venice before, and so we decided to do a pit stop a bit closer to Slovenia in Trieste, Italy. We flew into Venice late on a Wednesday night, slept at a cheap and cheerful airport hotel, took advantage of the free breakfast the next morning (ohh how my heart loves a good Italian breakfast of meats, cheeses, crusty bread, and espresso!) and hit the road early enough to arrive in Trieste by lunch time. Continue reading
Hello, are you still there? I know it’s been a while, like, a really, really long while. But life-insanity is starting to slow down a bit, and there are so many colorful travel photos in my back-log to share. Some highlights from the past few months? I wrote a book! If you enjoy my musings at Amsterdam & Beyond, you’ll probably love my take on Amsterdam in The HUNT Guide. It comes out in August and I am so excited to flip through the pages and hold my words in my own two hands! I write for different travel apps and sites around the web, but this is my first published print work.
Ohh, and I also bought an apartment. A horribly crappy apartment. It’s located in the canals, it has huge bright windows in every room, and it was just the right size. Other than that it was a sad shell, built in the 1960’s and not given much love since. And so I made floor plans, knocked down walls, steamed off wallpaper, commissioned builders, removed tiles, bought faucets, a kitchen, doors, and a big-ass bath tub. And two months later, voilà! With a little bit of imagination and a lot of hard work, my horrible-crappy apartment is slowly transforming into my dream home :) So those are the two big projects that took up most of my spare time the past few months, plus regular work, friends, family, and travel (as per usual!)
Last September, Kai and I took a trip to Lake Bled in Slovenia. I stumbled upon these beauties earlier this week when picking out a few photos to print and hang in my new place, and was inspired to share! Continue reading
I’m writing this post while soaring on an airplane towards Italy. I’m turning 30 this weekend and wanted to celebrate three centuries of life surrounded by friends and the Italian countryside. Although I grew up in the US, my family is very Italian, and so my birthdays were always accompanied with big family dinners and a spaghetti and meatball feast, typically followed by Italian pastries (supplied by my Grampy), gifts, and many well wishes. I know good Italian food. I have so many wonderful Italian chefs in my family, and I have also ventured over to Italy on many occasions to take in the scenery, the culture, and above all, the cuisine! When in Amsterdam, it’s hard to come by a decent Italian meal. There are many restaurants offering Pizza (and don’t get me wrong, some of these joints are fantastic!) but there are very few locals that are comparable to the real Italy. Casa di David is on my list as a ‘definitely yes!’ when it comes to Italian dining in Amsterdam. A few weeks ago, the boy and I were lucky enough to snag a front-of-the-house table on a dark and dreary summer evening. And so we stayed dry inside, sipping wine and twirling fresh pasta around our forks in the candlelight. Continue reading
Gosh, I am so behind on blogging. My next post will be a short and sweet restaurant review, but this San Sebastian post took AGES to get live because there were SO MANY PHOTOS to go through! I really need to stick to just 5-10 photos per post, because picking my favorites and editing through everything can be overwhelming! That said, I am happy to finally tell you all about my trip to San Sebastian with Amie, Jess, and Jess (yes, TWO Jess’s on our trip – double the Jess fun!)
As the girls were already planning on coming to Amsterdam at the end of April for King’s Day, we decided to tack a mini sun-holiday on to the end of their European visit. We picked a spot in Northern Spain that had ample sunshine, but during our stay the temperature hovered in the mid 60’s, which was wonderful for strolling around sans coat, but it didn’t really satisfy our desire for a beachy holiday (although there were many brave souls in minimal clothing lounging by the sea!) That said, we were more interested in pintxos, sangria, and sightseeing anyways, and fell blissfully in love with our flat that overlooked the sea! And I mean, LOOK at that view (above) from our balcony! Continue reading
I’m embarrassed to admit that I lived for 29 years without visiting LA. I grew up on the East Coast, spoiled by the nearby New York City and content to explore the gems of Boston in my own backyard. Later, when I went to university in Vermont, if I was not frolicking in the snow on a secluded mountain, I was shopping (Underground City!) or eating (poutine!) or dancing (drinking age!) in the nearby city of Montreal. When I turned 22, I moved to Europe, and shifted my focus to exploring as many European cities as possible. Prague, Cologne, Milan, Paris, Berlin, Bruges, Istanbul, London, Stockholm, Copenhagen, Amsterdam, Edinburgh, Dublin . . . I am proud to say that the list goes on and on. However, up until recently, my travels were admittedly quite European-centric. I did go to San Diego, California once when I was a kid, where I was traumatized by a popsicle incident. We were spending the day at Sea World, and had just seated ourselves at the porpoise show, where a small child sitting behind proceeded to drop a large chunk of his chocolate Shamu popsicle down my back. It slid into my khaki shorts where it left a big, brown poop-like stain. I had to walk around all day in the smoldering heat, looking like I shat myself at a seal show. And that’s all I really remember about California, other than the numerous signs warming of snakes, and big, dirt-like mountains. So I never really had a desire to go back to the West Coast, even though lumping together and generalizing my distaste for three coastal states (one of which is 800 miles long), based on an unfortunate incident with a Shamu popsicle, was somewhat naïve. However, this past year on numerous occasions, my work travels brought be back to the West Coast, and one of those stops just so happened to be LA. Side note: I actually applied to jobs in LA when I stopped working at Sid Lee! I’m definitely ready to live in a warmer climate (sorry, Amsterdam), and LA is a great North American hub for advertising. Alas, LA was meant to be in my life in a different capacity at this time, and so serendipitously, I ventured there for a shoot with my new job at Booking.com. So let me tell you a little about LA . . . Continue reading