As you know (or may not know!) I work at Booking.com. I love my job because it means I get to eat, sleep, and breathe travel, which just so happens to be my all-time favorite thing to do. Specifically, I manage communications for the US, which involves strategically and creatively overseeing all of the ads we put into the market. Sometimes I travel to LA or other exotic locations for big, cinematic television shoots, and in other instances I sit at my desk in Amsterdam, sip coffee, and sense check content articles or Facebook posts before they go live. Part of my job also entails of identifying who our key consumers are and what they will react to. If I haven’t lost you yet, this means my job also requires attending and analyzing focus groups. Basically, I’m the creepy person who sits on the other side of the tinted glass window, making comments and taking notes. Focus group participants can’t see or hear me, but I listen in and try to get a read on what they think about Booking.com, our ads, or travel in general. It might sound snoozy, but I find this part of the job ultra-intriguing! Sometimes we put our heart and soul into a piece of creative work, and it gets shredded to bits by consumers in a focus group – yes, this really happens! There are also usually mini-kitchenettes attached to each observation room, so in addition to gaining valuable insights about our brand, I also have access to unlimited snacks and takeout options. What more could a gal ask for?! Where am I going with this? A few months ago, some focus groups we were conducting landed me in Chicago. It’s worth noting here that I also went to Atlanta and NYC on the same trip, but holy-hell Chicago blew me out of the water, and is the only city that gets a full, dedicated blog post ;) Maybe it was seasonal and due to the perfect, balmy weather, but damn, Chicago was pretty!
While traveling alone can be a bummer for some, I absolutely adore it. I have the drive to wake up early and explore, or head out after office-hours solo to discover something new. I think moving to Europe and living alone for a few years had a big impact on how I function – I am much more independent than I was five years ago. I really value Ali-time, and the ability to choose what I do next, or where I want to go without anyone else weighing in. I spend a lot of my holiday days traveling with family, friends, and Kai, but sometimes it’s nice to wander around a new city alone with a book, taking in the sights and stopping to read on whatever grassy green knoll takes my fancy! Continue reading
Hi friends, happy Wednesday! It’s been a while since my last post. Lately, I haven’t been spending a lot of time on my computer, which means I haven’t been very diligent in editing photos, and thusly, posting on the blog. I’ve been wrapped up in some cool real-world things, such as securing a new job (more on this exciting news later), training for a half-marathon, making art, and enjoying the holiday season. Last night I zoomed Stateside for Christmas. I’m currently sitting on a bed in my parent’s house, fending off cats and waiting for a suitable hour to get a cup of tea (because it’s only 5am – ohh hey hey jet lag). I am hoping to share one more Berlin post with you this week before we all get swept up by Christmas cheer. Let’s see if I can stick to this goal! Today, I thought I’d share my remaining Italy photos. So far in Cinque Terre, Amie and I had explored Vernazza, Monterosso al Mare, and Riomaggiore, saving two of the most dreamy villages for last. Manarola (above) is the second smallest village in Cinque Terre, renown for winemaking and seafood. Geographically, it’s not hard to see why. The village is perched on a cliff, dangling in a slew of pastel colors above the sea. Small fishing boats chug in and out of the harbor, towing in the day’s catch and providing fresh fare to the village. While I’d been told that Manarola was hands-down the most beautiful village in Cinque Terre, our first stop of the day would be Corniglia, the only village in Cinque Terre that is not directly adjacent to the sea.
I have officially been alive for 28 years. I wanted to share something profound here – droplets of wisdom or wise old words. But today, I don’t feel like looking back. I don’t want to dwell on twenty-seven or twenty-six, twenty-one or the past. I am sitting here in a clean, ironed shirt, wearing red lipstick with pearls in my ears, and I just want to be. I want to experience the happiness that is pouring from my chest. I want to glow and grow, and hold the present moment in my heart. Birthdays are great because they give us pause to reflect – to establish our own personal resolutions. This year, I will live in the moment. I will not fear the future or hold on to the past. I will appreciate my surroundings, my friends, and the small moments that are often overlooked. Yesterday, my 28th birthday, was a day filled with countless honey-sweet moments. All summer, I’ve been inviting different girlfriends over for dinner on Wednesday night. I’ve coined the evening ‘Woman’s Wednesday’, and I’ve been lucky enough to share my dinner table with some brilliant ladies. As my birthday fell on a Wednesday this year, I decided it was fitting to invite a bunch of my favorite girls out for a big family-style Woman’s Wednesday dinner. Another favorite Wednesday tradition of mine is eating pasta. Growing up, my big Italian family would gorge on spaghetti and meatballs every Wednesday night, so for my birthday this year I asked the girls to meet me at Spaghetteria for massive plates of handmade pasta, crisp Italian wine, and deadly sgroppinos. Continue reading